“Unboxed“---- an imaginative commercial for the Audi Q5.



http://www.1stavemachine.com/audi_q5/

The two co-directors, Aaron Duffy (1st Ave Machine) and Russell Brooke (Passion Pictures), divided their roles on the project. Duffy took responsibility for the overall vision for the spot and the transformation of the car, and Brooke for the 2D drawn character.