虽然夏天就要过去了,但是能看到这样一条作品真好~
台范儿,但是很有爱~~



The summer is hot, while it's so nice to have it ...

WWF EN DIR CUT (HD 720p) from boutiq on Vimeo.

2010 has been declared as the International Year of Biodiversity.
This is the inaugural spot in a new campaign boutiq made for WWF at Rosas’n'Co.

http://www.crushinc.com/

Smart media, I love it ~









CREDITS
Client: Sara Lee Household & Body Care Germany
Product: Ambi Pur, Pink Flowers Room Spray
Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Director: Nicole Grözinger
Copywriters: Oliver Flohrs
Artist: Sarah Illenberger
Photographer: Attila Hartwig
Account Manager: Kristin Schombel
Published: 2008

AWARDS
Clio Awards - 1 x Bronze, 1 x Finalist
London International Awards - Finalist

DIESEL 2010春夏广告〝Be Stupid〞. Renzo 说：“Diesel从不诱导顾客该买什么，而是传递一种对生活的感受，我相信顾客的智力，他们也相信我。”  这才是真正有态度的广告，每一季都如此~



DIESEL的创始人兼总裁MR.Renzo Rosso在未成立DIESEL之前专门为意大利王室家族缝制最精细合身的牛仔裤，皇室感到极为满意，颇受好评，然而实际赚钱不多，贵族皇室的客源毕竟稀少，于是RENZO与他的两个好友决定成立一个公司提供款型合身、品质优良、价格合理的牛仔裤给所有大众。







1978年才于意大利正式创立的牛仔品牌与许多已有百年历史的牛仔裤鼻祖相比，资龄的确无法相提并论，更别提拥有最大市场美国，然而，DIESEL却在短短几年内，成功的抢攻了牛仔市场的部分领土。

http://www.diesel.com/be-stupid/

The new Duracell print campaign (Europe/Asia) ~ " Our most powerful battery ever"- “有史以来最强劲的电池组” ~







A new way to show "Powerful" ~ and I really love these Duracell rabbits!

好奇（huggies）纸尿裤的广告---- HARD DAY, SOFT NAPPY ~

http://theebelinggroup.com/#/works/piece/257/300

Super Bowl ad-o-rama, Psyop and Weiden+Kennedy Portland teamed up create another epic tale of longing for Coke.



Like the 2007 “Happiness Factory,” created for W+K Amsterdam, “Heist” stars inventive little critters, but this time they’re modeled after Mother Nature’s designs. Psyop did a brilliant job walking the fine line between realism and anthropomorphic cuteness.

IKEA has converted the Kobe Portliner Monorail into a moving showroom before the opening of a new retail outlet at Port Island. The redecorated train, which features a colorful exterior, bright upholstery and fancy curtains, will carry passengers in style .

“Unboxed“---- an imaginative commercial for the Audi Q5.



http://www.1stavemachine.com/audi_q5/

The two co-directors, Aaron Duffy (1st Ave Machine) and Russell Brooke (Passion Pictures), divided their roles on the project. Duffy took responsibility for the overall vision for the spot and the transformation of the car, and Brooke for the 2D drawn character.